Retro Pricing, Modern Greatness: The Best of 2025 Bordeaux Futures

All of the 2025 Bordeaux Futures have finally hit the market, and we’re doing one final blast so you can stock up. This vintage was a resounding success, and the response has been incredible. It has become our biggest campaign in my nearly five years with the company. The 2025 vintage offers the perfect combination of classic Bordeaux character with lower alcohol levels, many coming in under 13%, while still benefiting from modern winemaking and technology. Pair that with pricing that feels almost retro, and you have a truly compelling combination that made this campaign such a success.

We cherry-picked the very best of the vintage, and that is exactly what is featured here. You can take a deeper dive on the website for wines we did not include in today’s email, but we wanted to put our best foot forward and showcase exactly why this vintage deserves your attention. Every First Growth came in under $500, with Haut-Brion checking in just under $400. Then there are tremendous opportunities like Beau-Séjour Bécot with a potential 99-point score at only $63. These are simply too exciting to pass up.

We also have our “Value of the Vintage,” which we are thrilled to feature: Dame de Montrose. This one is less about the score and more about the undeniable pedigree behind it. We have been shouting from the mountaintops about the remarkable work happening at Château Montrose, which could potentially earn its third perfect score since the 2020 vintage this year. At just $40, Dame de Montrose is a home run. We honestly cannot think of many better ways to spend $40 on a bottle of wine.