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Nearly 10 years ago, Cellar Trading was created as a way for clients to have access to the greatest wines of the world, 24 hours a day, 7 days a week, 365 days a year (and 366 on those pesky leap years). A place where collectors can find everything from new releases to wines with decades of age behind them, from sub-$100 drinkers to bottles of DRC that have never seen the light of the retail sphere. We’ve never been a “seasonal” business where we have been heavily reliant on the last 6 weeks of the year, as true wine lovers know every season is a good wine-drinking season. So while The Friday List and Black Friday do coincide every year, we have never been ones for leaning into the deals and sale frenzy that consume that day. But, as it turns out, we’ve never really had a good reason to not play. This year, we’ve come to the realization that there was simply no reason to shy away from it, and thanks to our new website and our tireless IT department, we are able to bring you our very first Black Friday offer.

Today’s offer is quite simple: spend $1,000 or more on wine or spirits, and we will cover the cost of ground shipping anywhere in the United States. You can buy one bottle, or three dozen, doesn’t matter to us. You can shop our heavily discounted sale items too. Once you cross that $1,000 subtotal, you will have a new Free Ground Shipping option to select at checkout! The caveat is that if you purchase both future arrivals and ready-to-ship wines, your order will ship when the future arrival lands. So, if you want to combine your 2022 Bordeaux Futures with some of our immediately available wines, you will be enjoying them in a couple of years. You can place as many orders as you want for this promotion, though, so you can organize your orders to ship together in a way that makes sense based on availability. This would be a great time to take advantage of stocking up for the final month of the year!